Community Unity Featured Business: StyleHouse Furnishings Atascadero

New owner brings new life to Atascadero furniture store

If you haven’t been into Atascadero’s StyleHouse Furnishings in a while, you’re in for quite a pleasant surprise. StyleHouse Furnishings Atascadero is now under new ownership and has been newly renovated, restyled, and completely reimagined.

New owner Charlie Wilson, who completely transitioned into management of the store in June 2017, has showcased her near decade of furniture sales and interior design experience in the showroom and she transformed the former warehouse-style store into a sea of carefully placed pieces creating several complete living spaces spread throughout the store.

Wilson said the presentation allows customers to better envision the pieces in their home and often customers ask to purchase the whole set she and her staff have carefully pieced together. “We have people that come in here and look at a set and say, ‘I just want it all, can you take that and put it in my house?,’” Wilson said of her customers.

Wilson, originally born in Santa Maria and raised in the five-cities area, moved to South Carolina to be near her military daughter a number of years ago. She said she found her passion for furniture when she started working for Ashley HomeStore in Charleston, South Carolina and became the top salesperson in the company in her first year.

“They put me on that sales floor and it was just amazing, my first year I sold 1.3 million,” Wilson said. “I found my passion, I was top salesperson in the whole company. It was amazing, I was sold right then, this is what I want to do for the rest of my life, it’s very rewarding for me.”

When asked about her vision for the store, Wilson said she simply wanted to grow with the community and provide exceptional customer service, while offering competitive prices on her furniture offerings.

StyleHouse Furnishings offers free shipping to Atascadero residents and service nearly anywhere on the coast; they’ve serviced as far away as Santa Maria and Clovis. The staff also does house calls for anybody that needs help configuring a room or designing colors.

Wilson credits her staff for getting the store set up and furniture styled for customers to view and she stated that she couldn’t have done it without their help.

“My staff is amazing, Tiana and Vicki have such a great eye,” Wilson said of her staff that helped arrange the store. “We have some really strong women, we took section by section and reconfigured the whole store because it was like a warehouse before, there’s no way I could have done it without them.”

Wilson said she was also grateful for the support the local community has been over the past few months, especially since they were voted ‘Best Furniture Store’ in The Atascadero News’ ‘Best Of The North County 2018’ reader poll. “We wanted to thank everyone for supporting our store and for voting for us,” Wilson said.

Wilson’s experience in furniture sales reflects in her style and taste as well as in her store operations and customer service skills. Wilson said she has competitively priced furniture and is willing to price match her furniture with other local stores. She also carries over 60 brands at various price points with zero percent financing making her furniture accessible to every customer.

“I am very price competitive with all local competitors. We have the largest showroom in this area,” Wilson said. “If someone comes in here and says ‘they have it a little cheaper up there,’ I’ll say, ‘I gotcha, don’t worry about it.’”

StyleHouse Furnishings’ top-selling brands are Ashley and Furniture of America and they can get furniture shipped within two weeks. Also, if a customer finds something on the floor that appeals to them, the staff will sell that piece right off the floor, so customers don’t have to wait, it can be in their home right away. “People love instant gratification.” Wilson said.

The service-oriented, customer-centric store has plans for growth over the next few years, soon Wilson would like to expand to a second floor in the back of the store adding seven more rooms to ad 1,300 feet to their current 18,000 square-foot showroom. Other steps in Wilson’s vision include potentially opening another store in the area.

You can visit Wilson and her staff at their location at 8965 El Camino Real in Atascadero, visit them on Facebook by searching “StyleHouse Furnishings Atascadero,” or visit them on the web at

“Come in and get the look you love at the price you want. Exclusively at StyleHouse Furnishings Atascadero!”


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