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Jack in the Box closes El Camino Real store

Posted: Wednesday, Jan 6th, 2010

Heather Young/Atascadero News The Jack in the Box located on El Camino Real closed Wednesday, Dec. 30 at 10 p.m. and was not reopened. A sign on the restaurant directs customers to its newest location on West Front Road.

Six months after the newest Jack in the Box opened on West Front Road, near Santa Rosa Road, the first restaurant closed two days before 2010.

“We opened that store in June,” Jack in the Box Spokesman Brian Luscomb said. “Since then we showed a decline in sales at that location and decided to close that store.”

Wednesday, Dec. 30, employees told customers that the store would close at 10 p.m. that day and would not reopen. The next day, crews were at the El Camino Real location boarding up the windows and putting plastic over all of the signs.

Luscomb said it is standard Jack in the Box procedure to do that so it is clear that that restaurant is no longer in operation. He added that there are no plans at the current time for the use of the empty building, but that its current state is only temporary.

Atascadero Main Street Executive Director Steve Martin said he would like to see that building become a temporary kiosk with historic photos put over the plywood, “so it looks more like a kiosk.”

“It just looks bad,” Martin said of the boarded-up building.

Atascadero Community Development Director Warren Frace said he did not know Jack in the Box had closed until he drove to work on Monday.

“Apparently, they called the city on Wednesday morning and said they were closing the store Wednesday,” Frace said.

While Frace said the city is very concerned about the economy and the effect it is having on Atascadero, he said he views it as a transfer from one location to another.

“We view that as an opportunity,” Frace said. “It’s kind of disappointing [in the] short term, but longterm it opens up a lot of possibilities. Everybody should look at it as an opportunity to do a bigger, nice project.”

The La Plaza development, which would include a 10-screen movie theater operated by John Roush, the owner of Park Cinemas in Paso Robles, is proposed to be located in that area from Traffic Way to Atascadero Creek, which runs next to Hoover’s 101.

While there has been speculation that the Jack in the Box closure is due to the La Plaza development, developer Larry Wysong said he did not know of the fast food restaurant’s closure until he drove by it after it had already closed.

“I was as surprised as anyone when they closed,” Wysong said. “They did not close because of the La Plaza project.”

Wysong said the La Plaza project is in the process of getting a conditional use permit for the theater; once that is obtained, work will begin on the plans for the entire project.

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